KidsExclusive.com
One of the very first daily deal sites
Part of the BabyFirst Network
Managed multiple remote development and operations teams during implementation& launch of Magento powered daily deal site. Massive, targeted Google Adwordscampaigns layered with aggressive digital marketing to drive traffic and revenue. Developed immersive media campaigns with BabyFirst TV.
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Directly managed customer success team of 16 who provided phone and email support for all orders.
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Oversight of photo shoots, product styling and seasonal campaigns.
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Extensive quality control over order fulfillment process.
Lead Generation
Created funnels for interest and income.
Style Guides
Seasonal campaigns to showcase new brands and style trends.
Social Media & PR
Content for various audiences.
Video Production
Commercials, product shoots and more
Bringing Back Customers
Through Engagement
Obtaining the first sale is one of the most difficult things to do for eCommerce. Implemented a variety of tools to reduce bouncerate and encourage customers to return including email campaigns, Shopping Cart Abandonment software, eye tracking technology, and focus groups.