How do you convey unique? When a product's main selling point is that it is more than 1/2 the weight and thickness of the alternative, sometimes the best way to show off its best assets. ...
News Coverage
PR / Media
Built relationships with industry media publications, leveraging both paid placement and free editorial coverage focusing on solutions-based support offered by company. ...
Rebranding
Logo / Brand Standards
The SpecCeramics logo began as a napkin-sketch reflecting common sizes of tiles. Building from that identity, helped establish a set of brand standards for colors and visuals. ...
Quick Ship Program
Design / Strategy
Created a seamless process to order and fulfill samples of in-house inventory via an online portal.
Trade Shows
Design / Setup
Trade shows offer a unique way to meet new contacts and also introduce new products to market. Modernized design of trade show booth space (20x20 typically) and organized all details for 10 shows annu...
Case Studies
Content
Regularly followed up on client projects to discuss outcomes. A library of case studies and photo catalogue was built, supplementing media and web efforts. ...