Building a Minimal Viable Product (MVP)
Pivoting from service provider to the world’s first online marketplace exclusively dedicated to transporting pets.
Have you ever wondered...
Movers move "stuff," but who moves your pet?
After not finding the right solution for my own pets who often traveled between coasts, I chanced upon pet transportation as a viable means of making an income around 2016. By 2018, I was driving over 10k miles a month and by 2021 I had transported over 1,000 pets nearly half a million miles via air and ground. During COVID work began to transition business model from service provider to online marketplace, connecting pet owners with pet transportation specialists.
Consumer Research
2018-2021
Brand Development
2021-2022
PetMove.com MVP
Launch December 15, 2023
Full Time Investment
2024
Interdisciplinary Journey: Senior Capston Project
To Launch A Global Brand
What’s required to build something that has the potential to reach a global audience? Tenacity helps. Technical knowledge, certainly. But more than anything, understanding people – and their pets – is at the forefront of all efforts @ PetMove.